Microsoft is testing Game Pass ads on the Settings homepage - gHacks Tech News
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Microsoft launched a new build to the Windows 11 Insider Dev channel on Friday and with it comes a Game Pass ad in Settings.

Microsoft’s announcement: “We are introducing a new Game Pass recommendation card on the Settings homepage. The Game Pass recommendation card on Settings Homepage will be shown to you if you actively play games on your PC. As a reminder – the Settings homepage will be shown only on the Home and Pro editions of Windows 11 and if you’re signed into Windows with your Microsoft account.”

  • kescusay@lemmy.worldEnglish
    0·
    2 months ago

    Ethically, if not legally, this is terrible, as are all other steps Microsoft has taken to force ads onto your computer.

    Seriously, think about it. You own the hardware, right? And the OS is present to run the hardware, right? To do that, it needs to be able to perform various tasks without your specific approval, and that’s fine, but using your bandwidth to download advertisements in the background, then using your computing cycles to force them in front of your eyes regardless of what you’re using the computer for, is awfully questionable. I would go so far as to say it’s a form of theft.

    And no, ads on websites aren’t comparable. You, the user, are actively opting to view a web page that carries ads. You are choosing to grant them access to your eyeballs and the resources used by your browser. But nobody is actively seeking to view ads through their operating systems, and they don’t get anything in return (such as the content you went to that website for).