The company formerly known as Twitter filed the lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.
  • fubo@lemmy.worldEnglish
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    6 months ago

    Suing your former customers, now there’s a way to make people want to do business with you!

    • MsPenguinette@lemmy.worldEnglish
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      6 months ago

      I assume these companies being sued follow standard procedure, which is that everything freezes the moment a lawsuit starts. It’s pretty much a guarantee that these companies halt spending, let alone even communicate, with X

      • halcyoncmdr@lemmy.worldEnglish
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        6 months ago

        It’s also common to re-evaluate business deals after major acquisitions. Musk buying Twitter dramatically changes the business perception, and that’s what matters to advertisers. Twitter can’t even begin to try and claim it doesn’t, just look at Musk’s tweets leading into it and directly after. The entire purpose of his purchase was to fundamentally change it, he said so himself.

  • vegeta@lemmy.worldOPEnglish
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    6 months ago

    the lawsuit stemmed in part from evidence uncovered by the U.S. House Judiciary Committee

    Real evidence, or another Gym Jordan special?

    • ReallyActuallyFrankenstein@lemmynsfw.comEnglish
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      6 months ago

      Has a GOP-controlled congressional committee uncovered any actual evidence in the past 20 years or so?

      I take notice of whenever they have a new hearing or investigative issue, and each one I can remember has always been “let’s go on a fishing expedition to find dirt or at least impugn the character of a political rival” followed a year later by a Friday-night quiet disbanding of the committee with no findings, or a report being issued that says nothing of importance whatsoever.

      • TexasDrunk@lemmy.worldEnglish
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        6 months ago

        I think that’s why they’re big mad at Harris. They don’t have time to spin up a worthless investigation about her and Walz.

  • norimee@lemmy.worldEnglish
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    6 months ago

    I wasn’t aware you can sue your customers when they decide to not give you their business anymore.

    Imagine Walmart suing people, because they shop somewhere else now. Or your plumber because you called someone else to unclog your toilet.

    It doesn’t sound like Musk is suing them because they broke any contracts, just that several big advertiser spoke to each other and decided not to renew contracts because of rising antisemitism, hates peach and fake news.

    I mean, I tell people for 30 years not to buy Nestlé products because of their disregard for human rights. Can Nestlé now sue me too?

  • yesman@lemmy.worldEnglish
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    6 months ago

    In related news, Musk filed separate suits against the sororities from his university for an “illegal boycott” against dating him.

  • scarabic@lemmy.worldEnglish
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    6 months ago

    I’m really straining to see what he’s even suing for and on what grounds. He surely thinks he has some kind of case - what is it? He’s suing them for antitrust conspiracy? But that would only make sense to do against another ad platform, not advertisers themselves. I know I’m supposed to just say “he’s stupid this is stupid” but my brain has trouble letting go of the idea that he must be thinking something here, yet I can’t tell for the life of me what it is.

  • Etterra@lemmy.worldEnglish
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    6 months ago

    Ah yes, suing over a boycott. Totally legal and smart. Why hasn’t anyone ever done that before.

  • PrincessLeiasCat@sh.itjust.worksEnglish
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    6 months ago

    World Federation of Advertisers

    There are no good guys in this fight.

    Musk posted about the lawsuit on X on Tuesday, saying “now it is war” after two years of being nice and “getting nothing but empty words.”

    Stop sounding like my mom with Borderline Personality Disorder.

    In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.

    Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.

    And they did. Now fuck off.

  • Lemminary@lemmy.worldEnglish
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    6 months ago

    With how politically involved he wants to be now with his ridiculous and probably illegal PAC, it wouldn’t surprise me if this was a stunt to eclipse Kamala’s VP pick announcement.

    What, only he gets to be delulu? Hold my tinfoil hat, fam.

      • thisbenzingring@lemmy.sdf.orgEnglish
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        6 months ago

        Would that be the same Dementia Don the racist rapist with 34 felonies that has won the Republican Party primary for President three times in a row and is pushing for Project 2025 that was basically written by his former White House staff to be his platform when he’s President but he has never heard of them? Same guy?

        • InternetUser2012@lemmy.todayEnglish
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          6 months ago

          Yup, same weirdo that claims to be a christian too, even though he paid a porn star for sex while his pregnant wife was at home. Another core value that I’m sure speaks to cult45. You know them as the mouthbreathers that wear the red hat dunce caps that are made in china.