Dire financial straits are leading droves of Olympic athletes to sell images of their bodies to subscribers on OnlyFans — known for sexually explicit content — to sustain their dreams of gold at the Games. As they struggle to make ends meet, a spotlight is being cast on an Olympics funding system that watchdog groups condemn as “broken,” claiming most athletes “can barely pay their rent.”

The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.

The International Olympic Committee (IOC) did not express concern about the situation. When asked by The Associated Press about athletes turning to OnlyFans, IOC spokesman Mark Adams said, “I would assume that athletes, like all citizens, are allowed to do what they can.”

Watching his sponsorships dry up and facing mounting costs, Jack Laugher was among the pantheon of Olympic athletes using the often-controversial platform to get to the Games — or simply survive.

  • lemmus@lemmy.world
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    6 months ago

    Make the “permanent” seats on the UN Security Council conditional on being in the top five Olympic gold medal rankings and all of a sudden we’ll see endless streams of government funding for athletes.

  • Todd Bonzalez@lemm.ee
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    6 months ago

    Wow, what a world where super-hot hard-bodied Olympians have to create OnlyFans pages to make ends meet. I will want to do more research on this.

    Does anyone know the specific pages they’re talking about? For research.

  • Flying Squid@lemmy.world
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    6 months ago

    The Olympics was intended for amateur athletes, but they’re all essentially professionals now if they have any chance of medaling (the Turkish shooter excepted) because they get years of specialized training. And, of course, they find endless new ways to abuse those athletes’ bodies by using ever-more sophisticated ways to secretly dope them.

    Half of them will be broken by the time they’re 30. I’m not at all surprised that this is what they have to resort to.

  • originalucifer@moist.catsweat.com
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    6 months ago

    i feel like these athletes need to have a plan B for real jobs.

    the olympics have been bastardized into a corporate for-profit orgy. theres no honor in these games. its sad that these humans who feel they are accomplishing something dont see the truth; theyre just tools that can be discarded.

    • kamenoko@sh.itjust.works
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      6 months ago

      You can’t win if you have a plan B. Especially in prestige events. Either the athlete is fully supported by their countries association or they hope to get top 30.

    • Ogmios@sh.itjust.works
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      6 months ago

      its sad that these humans who feel they are accomplishing something dont see the truth; theyre just tools that can be discarded.

      They are accomplishing something. It’s just not recognized by the greedy fuckwits exploiting their achievements for profit.

    • cynthorpe@discuss.online
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      6 months ago

      Well, the plan is to get corporate sponsors. That’s always been the road.

      Edit: always as in the past ~50 years.

      • originalucifer@moist.catsweat.com
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        6 months ago

        really? which corps sponsored the roman olympics?

        or is this a recent requirement because humans dont actually put money into humanities without some profit incentive?

        • Kaboom@reddthat.com
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          6 months ago

          In the Roman Olympics, only rich people could compete. Now it’s better, not perfect, but better.

            • cynthorpe@discuss.online
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              6 months ago

              The comment was never not okay. It’s a comment. Don’t be mad that I thought to be more specific about my comment before you got a chance to take your bad day out on a random person. I suggest taking your crappy attitude somewhere else. I assure you, no satisfaction will be gained by talking to me.

              • originalucifer@moist.catsweat.com
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                6 months ago

                i was expecting a discussion on the poisoning of the olympics by corporate entities, but all you did was point out it is ‘new’ as if that matters somehow

                I assure you, no satisfaction will be gained by talking to me.

                too late, but i get it; youre done. no prob

                • cynthorpe@discuss.online
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                  6 months ago

                  If that’s what you wanted, you should have been more specific instead of assuming a jab would have been the proper way to have a polite conversation. I’m glad to know you can get satisfaction out of playing with yourself online. ✌️

    • Auli@lemmy.ca
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      6 months ago

      I’m wondering about viewership this year. Nobody I know is watching or talking about the games. Besides what hits social media like the Turkish shooter.

      • bassomitron@lemmy.world
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        6 months ago

        It’s extremely popular. Every single business I’ve walked into has had it on the TV and all of my friend/family group chats and coworkers have been talking about it. It wouldn’t be making hundreds of millions in ad revenue if nobody was watching it.

      • catloaf@lemm.ee
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        6 months ago

        A lot of people I know are watching, and more than just the memes.

  • EnderWiggin@lemmy.world
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    6 months ago

    Most of the sports in the Olympics aren’t really money makers. That’s more or less always been the case. Many athletes train while working fulltime. Maybe it’s good OF and things like it provide another outlet. Some countries fund their athletes, and others don’t. If anyone is upset about people making a fortune off of it, you can always stop supporting it.

    • yamanii@lemmy.world
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      6 months ago

      People are upset that professional athletes at the world stage, the best of the best, that bring glory and medals to their countries are left to fend for themselves between events.

      • Tja@programming.dev
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        6 months ago

        I’m even more upset that the best teacher or the best social worker doesn’t get any recognition at all.

        A dude/dudette skateboarding, jumping or shooting with a bow doesn’t bring me any value, entertainment or otherwise. If they can’t find a sponsor, tough luck.

      • Flying Squid@lemmy.world
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        6 months ago

        They should be funded by the IOC. Right now, they’re being paid by their country (if they want to have a chance of medaling).

        They also rarely train inside that country or with a trainer from that country. Many of them go to the U.S. for training and stay there for years.

        • nonailsleft@lemm.ee
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          6 months ago

          And how do you suggest the IOC should get the money to pay for all those ‘employees’ ?

          • Flying Squid@lemmy.world
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            6 months ago

            From the article:

            The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.

            • nonailsleft@lemm.ee
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              6 months ago

              Ok, so the IOC should be taking that revenue away from the host country and expect them to pay for the infrastructure and staff at an even bigger loss?

              Which country or city would want to do that?

              • Flying Squid@lemmy.world
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                6 months ago

                It doesn’t say the host country is the one that makes the money. And I’m sure they can spare a billion or two for the athletes.

                • nonailsleft@lemm.ee
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                  6 months ago

                  What doesn’t say the host country is the one that makes the money?

                  The Olympics is already operating at a net loss, with the host city/country basically footing the bill in exchange for publicity.

                  Do you think these cities would be happy to pay for 20.000 extra ‘employees’ for four years?

      • Jo Miran@lemmy.ml
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        6 months ago

        I think this needs a bit more context. Before “the dream team” the US only sent NCAA basketball players. The same goes with all sports, including hockey. The US’s complaint was that other countries were sending their professional players. Cuba’s baseball team, the USSR’s hockey team, etc. were solely comprised of essentially professional players that did they sport for a living. It was successfully argued that this was an unfair advantage for countries with programs like this.

        PS: This is why “The Miracle on Ice”, when the US beat the USSR in hockey was such a big deal. The US team was essentially a bunch college kids while the USSR was playing with arguably the best hockey players in the world at the time. It was the equivalent to Puerto Rico beating the original Dream Team in basketball.

  • BlanketsWithSmallpox@lemmy.world
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    6 months ago

    Is this different from having to shill your non-nude body on Instagram?

    No, but prudes will prude once nudity is involved for cash lol.

    They will probably earn more selling nudes than they would as fitness instructors and coaches when they’re past competing age too.

    • Microw@lemm.ee
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      6 months ago

      It’s not even necessarily nudity in every of these cases. Could be just quite revealing pictures

  • M0oP0o@mander.xyz
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    6 months ago

    Don’t worry, Coca-Cola and the like will continue making buckets of cash from the Olympics…

    Wait non companies need money too?

  • Phoenixz@lemmy.ca
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    6 months ago

    Aaaaand we’ve reached yet another low. I dunno, but this really is a punch in the gut for me.

    Countries and cities spend BILLIONS on the stuoid olympics (or footbal world cups), building stadiums that will be abandoned right after the event is over, we ignore slavery and corruption (hello quatar, hello fifa!) and abuses, and the athletes themselves? Nobody gives a shit, go prostitute yourself!

    But the Olympics and the world cup are awesome!! /s

    And just to clarify: all respect to the athletes, they are awesome but they are participating in abusive events, unfortunately.

  • gmtom@lemmy.world
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    6 months ago

    I mean at the end of the day athletes are entertainers. And just like actors or singers, it doesn’t matter if you’re very good at what you do if you can’t land the paid gigs or sell yourself in some way. And the people making the big money are going to be a small few at the very top.

    • AngryCommieKender@lemmy.world
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      6 months ago

      This is the exact same thing as Superbowl cheerleaders being “paid” with “exposure.” What gig can they land that is bigger than The Superbowl? What gig can the literal best athletes in the world land that is bigger than The Olympics? There isn’t one. The people running both of those events are stuffing their own pockets and treating the people who do the actual work as slaves.

        • AngryCommieKender@lemmy.world
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          6 months ago

          They get a pittance. I had forgotten that they get $100-150 per game.

          https://www.fastcompany.com/40524880/nfl-cheerleader-pay-this-super-bowl-lets-remember-the-ultimate-wage-gap

          No hourly, no salary. They are literal gig workers, most of whom make $22,000-$25,000 per year. The ones at The Superbowl, aka the absolute top tier cheerleaders, make a whole $70,000 a year. They may as well not be getting paid for how little they make compared to everyone else in the industry.

          • Tja@programming.dev
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            6 months ago

            It’s less than the players and coches for sure, but even the best janitor in the world doesn’t get paid 70k. It’s not a bad income…

            • AngryCommieKender@lemmy.world
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              6 months ago

              Added emphasis. They aren’t guaranteed to make that much, and the places that they have to live to be able to make that much, a janitor better be making more than 70k. That isn’t a liveable wage on the west coast, which is where you have to be to make that much.

                • AngryCommieKender@lemmy.world
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                  6 months ago

                  I live in San Diego. I do make a lot, but with rents the way they are around here, not to mention gas prices, I’ve no idea how anyone is doing anything but barely surviving on 50k a year out here.

                  I know people don’t get paid that much, but I don’t know how they do it, and I refuse to pay employees that poorly.

      • Liz@midwest.social
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        6 months ago

        I don’t think it’s right, but:

        The top of entertainment. Vast majority compete in sports with little-to-no money in them. Being only a small part of a two-week competition every four years.

        Now, personally, I think competing on the Olympics should come with an automatic $50k bonus, but I don’t have control over that.

  • corsicanguppy@lemmy.ca
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    6 months ago

    Um, my country doesn’t fund its athletes’ travel and entry to the games; and training is a sponsorship deal already. It’s a hidden hustle to get to compete, and it’s not talked about but it’s definitely part of every athlete’s job at this point.

    We talk about funding our hopefuls, out of some federal sports fund-bucket, but the conservatives argue that’s a waste of money when they already don’t want to fund schools or healthcare.