Amazon (AMZN.O) is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company’s plans.
Won’t keep fake reviews off their platform. It’s not a matter of ability, but of will.
So frustrating.
Can they prevent review fraud without requiring SSNs and background checks and more? (High-dollar item manufacturers could always pay randos to buy their items and leave 4-5 star reviews, right?)
Amazon could kill MRJHABCU and ANWKCB and PPQHZQS brands that give themselves 5000 positive reviews overnight… overnight.
But then the remaining products, wouldn’t they get review frauded real good?