Kang also effectively got defeated by Loki in a TV show too, where that instance of him should have been the strongest (as the one who conquered the multiverse and wove it into a single reality/sacred timeline).

To be fair, Kang essentially let himself be killed because he believes/d that he’s an inevitability of reality so in some sense immortal. But he still also lost. He was just taunting in death.

But now that the multiverse is back and being held together by Loki, all there should be left Kang-wise are the ones that weren’t powerful enough to conquer the whole multiverse, so how are they supposed to be as threatening?

And again, all of this content was only in a spinoff show rather than hinted at and weaved through the movies.

I have no idea who greenlit that idea, or where they go from here to make it feel impactful.