Siri is only “listening” for a key phrase. Siri processes locally, unlike Google Assistant.
Siri learns what you need. Not who you are. What you ask Siri isn’t associated with your Apple ID. The power of the Apple Neural Engine ensures that the audio of your requests never leaves your iPhone, iPad, Apple Watch, or Apple Vision Pro unless you choose to share it. On-device intelligence makes your experience with Siri personal — learning your preferences and what you might want — while maintaining your privacy. And, of course, what you share with Siri is never shared with advertisers.
One company spent years building privacy centric image, literally telling governments they cannot get into their clients’ devices; the other spent years finding new and exciting ways to serve targeted ads.
It’s also the reason why Siri was first to market and fell behind Alexa and Google Assistant so quickly. It took Apple a decade (2011-2021) to create the hashed then encrypted relay system to collect private and anonymous recorded feedback from customers who opt-in to improving Siri.
Competition just kept everything as user feedback data. I’ve read horror stories about the people who worked at Alexa recording review sites.
Siri is only “listening” for a key phrase. Siri processes locally, unlike Google Assistant.
https://www.apple.com/siri/#:~:text=The most private digital assistant.&text=The power of the Apple,you choose to share it.
One company spent years building privacy centric image, literally telling governments they cannot get into their clients’ devices; the other spent years finding new and exciting ways to serve targeted ads.
It’s also the reason why Siri was first to market and fell behind Alexa and Google Assistant so quickly. It took Apple a decade (2011-2021) to create the hashed then encrypted relay system to collect private and anonymous recorded feedback from customers who opt-in to improving Siri.
Competition just kept everything as user feedback data. I’ve read horror stories about the people who worked at Alexa recording review sites.