Have their usage rates reflected their lack of trust? Unless it has, I doubt companies care.

Says you. Maybe I’ve got a cleanroom and a photolithography machine in my basement!

No; jealousy paints a target on your back. I’d rather people wish well for me and feel that my victories are at least indirectly theirs.

Failing that, I’d want others to be unaware of my existence.

Could make sense. If they’re smart, they’re trying to get a cut of the “exclusive Discord”, patreon, Substack kind of money flow.

If they’re wildly stupid, they’ll try to take over and paywall popular existing subreddits.