Asking me to give them profit so that they can donate is so obviously pretentious.
It’s a way for them to have their cake and eat it too.
They use the desire of people to buy something they want and think they did a good thing at the same time, while the business will just take that money to donate to a non-profit (helping their public image) while writing off a part of it on their tax records (helping their bottom line).
They’re not doing this from the bottom of their heart, it’s just a cost of doing business for gaining some PR karma.
They value it, but won’t do anything with it. It’s value comes mostly from American McGee, and if he throws the towel then it’s worth way less.
Sounds like EA made a bad business move after all.