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I don’t know how these things usually work as there was no indication in any of the articles how the successfully media handled it. It seems crazy there would be such a knowledge gap.
Feels pretty obvious that seating would be limited and coveted, and there was contact information in the announcement for “more details”. If I had no idea how to get an invite, I’d have written that email May 15th. But maybe there’s more to the story than either side wants to tell.
If you can see any sticker in that location, it’s the right thing to do.