But while many think that YouTube’s system isn’t great, Trendacosta also said that she “can’t think of a way to build the match technology” to improve it, because “machines cannot tell context.”Perhaps if YouTube’s matching technology triggered a human review each time, “that might be tenable,” but “they would have to hire so many more people to do it.”
That’s what it comes down to, right there.
Google needs to spend money on people, and not just rely on the AI automation, because it’s obviously getting things wrong, its not judging context correctly.
They could also punish false claims. Currently the copyright holders (and not even that, just something that might vaguely sound like your stuff) can automatically send out strikes for any match in the system. The burden to prove it’s fair use goes to YouTube channel, and if it’s found to not be copyright infringement nothing happens to the fraudulent claimer.
A big step would be to discourage the copyright holders from shooting from the hip.
You’re talking about the court system. They are talking about Content ID. YouTube makes it easy to submit faulty copyright claims with little repercussions if they fail, so there are more fraudulent claims than you’d see in the actual court system. They want YouTube to penalize the abuse of their system more strongly so people that upload videos don’t have to deal with so much shit.
The ask that YouTube manage their system better. Currently, they assume that a copyright claim is valid unless proven otherwise, and it is difficult for content creators to actually get them to review a claim to determine if it is invalid. So, a lot of legitimate users that post videos without actually violating anybody’s copyright end up being permanently punished for somebody illegitimate claim. What we want is for YouTube to, one, make it more difficult or consequential to file a bad claim, and two, make it easier to dispute a bad claim.
However, that’s not going to happen because the YouTube itself is legally responsible for copyrighted material that is posted to their platform. Because of that, they are incentivised to assume a claim is valid lest they end up in court for violating somebody’s legitimate copyright. Meaning that the current system entails a private company adjudicating legal questions where they are not an impartial actor in the dispute.
So your concern is legitimate, but it’s ignoring the fact that we already are in a situation where a private company is prosecuting fraud. People want it to change so that it is more in favor of the content creators (or at least, in the spirit of innocent until proven guilty), but it would ultimately be better if they were not involved in it whatsoever. However, major copyright holders pushed for laws that put the onus on YouTube because it makes it easier for them, and it’s unlikely for those laws to change anytime soon. That’s what I’d say we should be pushing for, but it’s also fair to say that the Content ID system is flawed and allows too much fraud to go unpunished.
US Corporations: But we can’t start paying people to do work! That would completely wreck our business model!
Workers: So you would actually be bankrupt? Your corporation is that much of an empty shell?
US Corporations: Well, we really just don’t want to have to spend less time golfing, and having to pay people might eventually cut into golf funds and time.
Google is absolutely allergic to hiring humans for manual review. They view it as an existential issue because they have billions of users which means they’d need to hire millions of people to do the review work.
That seems a bit excessive, say all 8 billion people were using Google products, 8 million reviews would be 1 per thousand users which seems like many more than are needed since almost all users of Google are passive and don’t create content.
There are an estimated 720,000 hours of video uploaded to YouTube per day. At 8 hours per day it would take 90,000 people just to watch all those videos, working 7 days per week with no breaks and no time spent doing anything else apart from watching.
Now take into account that YouTube users watch over a billion hours of video per day and consider that even one controversial video might get millions of different reports. Who is going to read through all of those and verify whether the video actually depicts what is being claimed?
A Hollywood studio, on the other hand, produces maybe a few hundred to a few thousand hours of video per year (unless they’re Disney or some other major TV producer). They can afford to have a legal team of literally dozens of lawyers and technology consultants who just spend all their time scanning YouTube for videos to take down and issuing thousands to millions of copyright notices. Now YouTube has made it easy for them by giving them a tool to take down videos directly without any review. How long do you think it would take for YouTube employees to manually review all those cases?
And then what happens when the Hollywood studio disagrees with YouTube’s review decision and decides to file a lawsuit instead? This whole takedown process began after Viacom filed a $1 billion lawsuit against YouTube!
But they don’t have to review every video, just the ones that are flagged by the AI then contested, which is probably a fraction of a percentage of all of them.
From the article…
That’s what it comes down to, right there.
Google needs to spend money on people, and not just rely on the AI automation, because it’s obviously getting things wrong, its not judging context correctly.
Anti Commercial-AI license (CC BY-NC-SA 4.0)
They could also punish false claims. Currently the copyright holders (and not even that, just something that might vaguely sound like your stuff) can automatically send out strikes for any match in the system. The burden to prove it’s fair use goes to YouTube channel, and if it’s found to not be copyright infringement nothing happens to the fraudulent claimer.
A big step would be to discourage the copyright holders from shooting from the hip.
Just because a claim doesn’t stand in court, doesn’t make it fraudulent. Actual fraudulent claims have landed people in prison.
ETA: Once again, I have no idea why I am being down-voted. The copyright fanatics here are really something else.
You’re talking about the court system. They are talking about Content ID. YouTube makes it easy to submit faulty copyright claims with little repercussions if they fail, so there are more fraudulent claims than you’d see in the actual court system. They want YouTube to penalize the abuse of their system more strongly so people that upload videos don’t have to deal with so much shit.
I understand the insanity. They want a private company to prosecute “fraud”. Yikes. Less Ayn Rand and more civics lessons, please.
The ask that YouTube manage their system better. Currently, they assume that a copyright claim is valid unless proven otherwise, and it is difficult for content creators to actually get them to review a claim to determine if it is invalid. So, a lot of legitimate users that post videos without actually violating anybody’s copyright end up being permanently punished for somebody illegitimate claim. What we want is for YouTube to, one, make it more difficult or consequential to file a bad claim, and two, make it easier to dispute a bad claim.
However, that’s not going to happen because the YouTube itself is legally responsible for copyrighted material that is posted to their platform. Because of that, they are incentivised to assume a claim is valid lest they end up in court for violating somebody’s legitimate copyright. Meaning that the current system entails a private company adjudicating legal questions where they are not an impartial actor in the dispute.
So your concern is legitimate, but it’s ignoring the fact that we already are in a situation where a private company is prosecuting fraud. People want it to change so that it is more in favor of the content creators (or at least, in the spirit of innocent until proven guilty), but it would ultimately be better if they were not involved in it whatsoever. However, major copyright holders pushed for laws that put the onus on YouTube because it makes it easier for them, and it’s unlikely for those laws to change anytime soon. That’s what I’d say we should be pushing for, but it’s also fair to say that the Content ID system is flawed and allows too much fraud to go unpunished.
US Corporations: But we can’t start paying people to do work! That would completely wreck our business model!
Workers: So you would actually be bankrupt? Your corporation is that much of an empty shell?
US Corporations: Well, we really just don’t want to have to spend less time golfing, and having to pay people might eventually cut into golf funds and time.
Google is absolutely allergic to hiring humans for manual review. They view it as an existential issue because they have billions of users which means they’d need to hire millions of people to do the review work.
That seems a bit excessive, say all 8 billion people were using Google products, 8 million reviews would be 1 per thousand users which seems like many more than are needed since almost all users of Google are passive and don’t create content.
There are an estimated 720,000 hours of video uploaded to YouTube per day. At 8 hours per day it would take 90,000 people just to watch all those videos, working 7 days per week with no breaks and no time spent doing anything else apart from watching.
Now take into account that YouTube users watch over a billion hours of video per day and consider that even one controversial video might get millions of different reports. Who is going to read through all of those and verify whether the video actually depicts what is being claimed?
A Hollywood studio, on the other hand, produces maybe a few hundred to a few thousand hours of video per year (unless they’re Disney or some other major TV producer). They can afford to have a legal team of literally dozens of lawyers and technology consultants who just spend all their time scanning YouTube for videos to take down and issuing thousands to millions of copyright notices. Now YouTube has made it easy for them by giving them a tool to take down videos directly without any review. How long do you think it would take for YouTube employees to manually review all those cases?
And then what happens when the Hollywood studio disagrees with YouTube’s review decision and decides to file a lawsuit instead? This whole takedown process began after Viacom filed a $1 billion lawsuit against YouTube!
But they don’t have to review every video, just the ones that are flagged by the AI then contested, which is probably a fraction of a percentage of all of them.