My high-school friend group adopted “it goes” from our French class (“Comment ça va?” “Ça va!”, roughly meaning “How goes it?” “It goes!” being the common neutral greeting taught in French classes) and I slightly resent it being described negatively here.
This strikes me less as fraud and more as a way to stay open to talent that you may not need immediately but still want to be able to add to your organization, in an era when basically nobody sends unsolicited resumes anymore. Like, maybe you don’t have a project in need of a Whatever Specialist right now, but it’s a field your company works in, and if a really exceptional Whatever Specialist is on the market, you don’t want to miss the opportunity to bring them on.